Hey there,
I help 7–8 figure DTC ecommerce brands break ad fatigue and scale profitably. Algorithm insight, conversion psychology and data-backed testing — turned into statics and videos that lift CTR and ROAS.
Shipping scroll-stopping statics
A sample of what's been shipped — psychology-first, tested, and built to convert cold traffic into paying customers.
Trusted by leading brands
About me
I help 7–8 figure DTC ecommerce brands break ad fatigue and scale profitably through performance-driven creative strategy.
With 6+ years of experience, I combine algorithm insight, conversion psychology, and data-backed testing to build concepts that consistently increase CTR and ROAS across Meta and TikTok. I started as a video editor and designer executing other people's briefs; now I own the whole loop — research, angles, copy, design, video and the post-mortem — because removing the handoffs is the fastest route to a winning ad.
Tools I use
What I do
How I work
My work
Tap any ad to see the numbers behind it — ROAS, CTR and spend from campaigns that actually scaled.
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UGC, talking-head and motion ads — scripted, briefed and cut for the first three seconds. Hover to preview, tap to watch with sound.
Every script opens with a tested hook from a library of 400+, matched to the angle and the awareness level.
Shot lists, beat timing and on-screen text handed to creators and editors so nothing gets lost in translation.
9:16 native, captions on, safe zones respected. Up to 40 videos a month alongside your statics.
Case study · CardsPlug
CardsPlug was sitting on a great product but average creative. Over two months, this batch of psychology-driven videos and statics turned their Anniversary Sale into their highest-revenue window ever — over $1M in tracked sales, a 5.4x blended ROAS, and a 3.6% average CTR across cold Meta traffic. Every angle below was tested, optimized and scaled on real buyer psychology — not aesthetics. Tap any video or static to see the numbers and exactly why it worked.
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CardsPlugWant ads like this for your brand?
Message me on WhatsApp →Client reviews
Statics, video and strategy — across eight client engagements.
"Working with Jay has been a game changer for our ads. He's incredibly proactive, always suggesting new angles, layouts, and concepts before we even ask. His static designs consistently boosted our ROAS and helped us lower our CPAs across multiple campaigns. Truly one of the best creative partners we've worked with."
"Jay handles our static ads with the mindset of a performance marketer. He's quick, strategic, and always improving our creatives. Because of his work, we've seen stronger ROAS results and cheaper CPAs month after month."
"Jay isn't just a designer, he's a static ads manager who actually understands how to optimize for results. He constantly checks our performance, suggests new angles, and updates creatives before we even ask. Our ROAS improved and our CPAs went down across all campaigns."
"Super impressed with the quality and speed. Jay is extremely proactive and he always asks the right questions, tests different styles, and adjusts based on data. Our campaigns saw higher engagement, better ROAS, and lower CPAs after using his creatives. Highly recommended."
"Jay doesn't just design ads — he thinks like a media buyer. Every concept he delivers comes with clear angles, strong hooks, and a real understanding of what moves the needle on Meta. Our cost per purchase dropped significantly within the first two weeks of running his creatives."
"Jay's video ads changed our account. The hooks hold people for the first three seconds, the scripts sound like real customers, and our thumbstop rate nearly doubled against the UGC we were running before. Two of his cuts are still our top spenders."
"What sets Jay apart is the strategy. He mapped our angles, told us what to test and in what order, and the creative followed. We stopped guessing and started scaling — our testing budget finally produces winners every round."
"We've worked with a lot of designers but Jay is different. He studies the brand, researches the audience, and delivers statics that actually convert. He's fast, communicative, and always goes above and beyond. Will definitely work with him again."
Let's scale together
Send me a quick message on WhatsApp. I'll start with a free Meta Ad Library audit — what's working, what's leaking spend, and what I'd test first. No commitment, no pressure.
Typical reply within a few hours · +63 993 975 8516